Ralph Lauren pushed the envelope with this one here ! I can't lie, like the young female said 'I don't even know what 4D is !' but this show looked too dope. The technological aspect that went behind this project looked very well though out as the brand was able lead with innovation but remain prestigious and elegant without looking like they're trying to be too avant-garde-ish.
"In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space." - Ralph Lauren
The London Show
The New York Show
Behind The Scenes of The Show